Media Planner (Amazon DSP)

Who We Are

Carbon6, now proudly part of SPS Commerce, is transforming the future of ecommerce. Our mission is to simplify success for online sellers by removing barriers and building an ecosystem of tools, resources, and community. Developed by expert sellers, entrepreneurs, and marketplace veterans, our solutions support businesses at every stage of their journey — from launch to global scale.

In early 2025, Carbon6 was acquired by SPS Commerce, the industry’s leading provider of cloud-based supply chain management solutions. This milestone marked a powerful evolution of our vision. Together, we’re integrating Carbon6’s ecommerce platform with SPS’s vast retail network to help sellers grow more efficiently, profitably, and intelligently.

As a global team across North America, Europe, and Asia, we thrive on innovation, collaboration, and continuous improvement. Whether you're building new technologies, supporting sellers, or scaling operations, you’ll join a community that’s shaping the future of retail and ecommerce — together.

The Opportunity (Hybrid - Toronto)

We are looking for a Media Planner, Amazon DSP to develop and execute data-driven media plans that maximize performance across Amazon's Demand-Side Platform (DSP). In this role, you will play a key part in designing and optimizing programmatic advertising strategies to help clients reach their target audiences, drive brand awareness, and achieve revenue growth.

As a strategic thinker with a strong analytical mindset, you will collaborate with internal teams and clients to ensure media plans align with business objectives. If you’re passionate about programmatic advertising, data-driven decision-making, and driving measurable impact, this is the perfect role for you!

• Media Planning & Strategy: Develop Amazon DSP media plans by aligning targeting strategies, ad formats, and budgets with client goals while leveraging first-party and third-party data to drive performance. Provide guidance on best practices to maximize reach, engagement, and conversions.
• Campaign Execution & Optimization: Oversee the implementation of Amazon DSP campaigns, ensuring flawless execution and continuous optimization through data analysis, A/B testing, and refined bidding strategies.
• Performance Analysis & Reporting: Track key metrics like ROAS, CTR, CVR, and viewability, presenting performance reports with actionable insights. Work with analytics teams to refine attribution models and measure incremental impact.
• Collaboration & Stakeholder Management: Partner with internal teams - including sales, account management, and creative—to align media plans with broader marketing strategies while educating clients on Amazon DSP capabilities and industry trends. Stay ahead of advertising innovations and competitor strategies.

• Amazon DSP & Programmatic Expertise: 3+ years of experience in media planning, programmatic advertising, or Amazon DSP campaign management, with a strong understanding of Amazon’s advertising ecosystem, audience targeting, bid strategies, and measurement tools.
• Analytical & Data-Driven Approach: Proficiency in analyzing campaign performance metrics and using reporting tools like Amazon DSP Console, Amazon Marketing Cloud (AMC), and other analytics platforms to drive optimization.
• Communication & Strategy: Ability to craft compelling media plans, present strategic recommendations, and educate stakeholders on programmatic best practices through strong storytelling and presentation skills.
• Problem-Solving & Adaptability: A proactive approach to troubleshooting campaign challenges, improving efficiencies, and adapting to evolving programmatic trends.

• Experience with Amazon Marketing Cloud (AMC) and advanced audience insights.
• Familiarity with additional programmatic platforms (e.g., The Trade Desk, DV360) and omnichannel advertising strategies.
• Knowledge of ecommerce and direct-to-consumer (DTC) marketing strategies.

Perks & Benefits

💰 We offer a competitive salary along with a Retirement Savings Plan (RRSP) that helps you save for the future that includes employer contributions.

📈 Grow with us and take part in our employee stock purchase program (ESPP), allowing you to invest in your future alongside the company’s growth.

🦷 Comprehensive Health Benefits which includes access to medical, dental, and vision insurance plans starting on Day 1, ensuring you and your family are well taken care of. ​

🏝️ Enjoy a flexible PTO policy allowing you to recharge and maintain a healthy work-life balance including one floating holiday that can be used anytime throughout the year.

💻 Receive a company-provided laptop delivered to your door, ensuring you're equipped for success from Day 1.

🍎 Stay energized with complimentary snacks and drinks available in our Toronto Office.

🎉 Participate in quarterly or annually company-wide events, off-sites, and socials, fostering team spirit and camaraderie.